MG Siegler:
I realize this is all about money. The cable companies send you a ton of cash and provide you with a great platform on which you are given prime billing to the elite tier customers. But the world is changing. And you need to get in front of it.
Like MG, I’ve cut the cord as well. It seems ludicrous for me to continue to pay more than $100 a month for something I barely use. Not to mention the idea of paying for advertising makes me skeevy (looking at you, Hulu+).
Out of all the content I don’t watch, HBO is something I would. And something I would be happy to pay for. $10 a month? Sign me up. $20? Sure. $30? Well, I don’t know. $60 for cable plus HBO’s charge? Get out.
HBO is banking on people having a cable subscription. But that’s getting increasingly less likely. If they want to be involved in the future, it would be best to start developing a business model that is compatible with it.
